Apple chief Tim Cook has hinted that the company may cut iPhone prices in some areas in an attempt to boost sales, which has recently fallen.
IPhone sales fell significantly in the fourth quarter of last year, affecting the financial performance of the technology giant.
Revenue fell 5 per cent from last year to $ 84.3 billion in the fourth quarter of 2018, after revenue from iPhone sales fell 15 per cent.
The decline was expected after the company warned investors that it could happen earlier this month.
The company said the reason was partly due to China's economic slowdown.
IPhone sales fell significantly in the fourth quarter of last year, affecting the financial performance of the technology giant.
Revenue fell 5 per cent from last year to $ 84.3 billion in the fourth quarter of 2018, after revenue from iPhone sales fell 15 per cent.
The decline was expected after the company warned investors that it could happen earlier this month.
The company said the reason was partly due to China's economic slowdown.
According to Cook, Apple began this month to change the price of its phones to protect some customers from the impact of currency fluctuations.
"It was disappointing to lose the main component of our revenue (phone sales), but we run Apple in the long run, and the results of this quarter show that the core strength of our business extends deep," Cook said.
The phone market crisis
Apple's share price has fallen about a third since October, amid investor fears about weak smartphone buyers.
The concerns grew after the company said it would stop reporting the number of iPhones, iPads and Macs sold every quarter.
However, the company's shares rose almost 4 percent in the trading hours on Tuesday, as the company proved to be more flexible than previously thought.
Apple said quarterly sales fell more than 25 percent in the Greater China region, which includes Hong Kong and Taiwan, compared to the previous year.
It also fell about 3 percent year-on-year in Europe.
But in the Americas, the company's largest business area, sales rose nearly 5 percent.
Apple's losses are not a unique event, but there is a crisis in the overall smart phone market.
Global smartphone shipments shrank by 5 percent in 2018, according to Canalys, which is analyzing the smart phone market.
IPhone sales fell significantly in the fourth quarter of last year, affecting the financial performance of the technology giant.
Revenue fell 5 per cent from last year to $ 84.3 billion in the fourth quarter of 2018, after revenue from iPhone sales fell 15 per cent.
The decline was expected after the company warned investors that it could happen earlier this month.
The company said the reason was partly due to China's economic slowdown.
IPhone sales fell significantly in the fourth quarter of last year, affecting the financial performance of the technology giant.
Revenue fell 5 per cent from last year to $ 84.3 billion in the fourth quarter of 2018, after revenue from iPhone sales fell 15 per cent.
The decline was expected after the company warned investors that it could happen earlier this month.
The company said the reason was partly due to China's economic slowdown.
According to Cook, Apple began this month to change the price of its phones to protect some customers from the impact of currency fluctuations.
"It was disappointing to lose the main component of our revenue (phone sales), but we run Apple in the long run, and the results of this quarter show that the core strength of our business extends deep," Cook said.
The phone market crisis
Apple's share price has fallen about a third since October, amid investor fears about weak smartphone buyers.
The concerns grew after the company said it would stop reporting the number of iPhones, iPads and Macs sold every quarter.
However, the company's shares rose almost 4 percent in the trading hours on Tuesday, as the company proved to be more flexible than previously thought.
Apple said quarterly sales fell more than 25 percent in the Greater China region, which includes Hong Kong and Taiwan, compared to the previous year.
It also fell about 3 percent year-on-year in Europe.
But in the Americas, the company's largest business area, sales rose nearly 5 percent.
Apple's losses are not a unique event, but there is a crisis in the overall smart phone market.
Global smartphone shipments shrank by 5 percent in 2018, according to Canalys, which is analyzing the smart phone market.
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